Artisan British Baking, Made Fresh Every Day.
JAM & BREAD
We specialise in fresh, honest and comforting food, made with quality ingredients and a love for traditional flavours. From handmade jams and rustic breads to savoury pasties, fruit pies, freshly made sandwiches, salads and pastries, everything we make is inspired by the British bakery tradition.
We believe British baking deserves to be celebrated. London has an incredible bakery scene, but we felt there was an opportunity for something different a bakery that puts British baking at the heart of what it does.
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Our food is made fresh, with care and attention to detail. We keep things rustic, welcoming and full of flavour, while bringing our own modern touch to familiar British favourites.
We believe that simple things, when done properly, can be special.
Bread warm from the oven. Jam made with good fruit. A generous sandwich made with fresh bread. A golden pasty. A proper fruit pie. A pastry enjoyed with a freshly brewed coffee.
These are the things that inspired Jam & Bread.
baked | spread | brewed
We believe fresh food makes a difference.
Our breads, sandwiches, pasties, pies and pastries are prepared with care, so you can enjoy food that feels fresh, satisfying and homemade.
MADE FRESH
From Our Kitchen to Your Table
Whether you're stopping by for breakfast, picking up lunch, taking home a loaf of bread or choosing a jar of jam, everything is made with the same attention to quality. Good food doesn't need to be complicated.
JAM & BREAD LOYALTY PROGRAM
Good things are better when shared.
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SHOP OUR JAMS
Hand-stirred in Britain, our jams are hand-made with real fruit from a local farmer. Choose from strawberry, apricot, lemon curds, and many more. We also have many variant of chilli jam with a different spice level.